The sweet, sweet benefits of being at a school like Kentucky. Even when Kentucky has its down years, it's still considered one of the biggest brands in all of college basketball and if you don't believe this one man's opinion, then let the national brand deals that keep coming in do the talking.
Current Wildcat Jacob Toppin and former Wildcat, Shai Gilgeous-Alexander, appeared in a commercial that was shown all across the country to everyone tuning into this year's edition of the NCAA Tournament. Toppin currently has a NIL deal with the company but in NBA superstar Shai's case, a background including the Kentucky Wildcats was enough to commit time for this masterpiece.
With it being March, the phone company drew up a great script for their services to be aired to every college basketball fans television - and guess who is at the forefront of it all. A Kentucky Basketball player.
THIS is the content I want to see. Kentucky basketball is still on the top of the mountain on and off the court and will stick out in (hopefully) more ways than one in the most exciting two weeks of sports. Toppin and the Cats will take the court Friday night against Providence where they will look for their first NCAA Tournament win since 2019.