The most popular man at the moment involved with Kentucky football, arguably in the entire city of Lexington (maybe just a couple inches behind Oscar Tshiebwe) is Will Levis.
With what he accomplished on the field during his first year here last season, the national media pinning him as a potential first-round draft pick next summer and he absolutely having the 'it' factor when embracing this fanbase, you're seeing all of that roll over into his off-the-field accolades now. A few weeks ago signing the first ever NIL deal in college football to endorse a horse farm, to this week signing a dealership deal with a well known business in town such as Paul Miller Ford.
He joins Wan'Dale Robinson as the only two UK football players to sign automobile endorsement deals, which seem to be towards the top of endorsements that you want as a college athlete since they are literally paying for you to drive their vehicle for the following 12 months. That's a pretty good gig if you ask me.
It looks like in the video that he will be riding around Fayette County in a 2021 Ford Bronco as he takes on year two here, ballin' out in this new NIL world. Congrats to him. He's allowed many different companies to profit off of his on-the-field success during his time here. He's earned these results, and it won't be the last of them.